Business Resources: Advertising

The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.

This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record.

The Federal Trade Commission (FTC) oversees and regulates advertising and marketing law in the United States. On this page, you will find links to useful FTC resources and guides that can help you understand these laws.

AdAge.com's DataCenter features premium content, including profiles of top advertisers, media, agencies and more

The Advertising Research Foundation (ARF) is an open forum where the best and brightest from every avenue of advertising gather to exchange ideas and research strategies.

(EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.

Provides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.

Seeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.

Provides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented.